Real Culture and Consumer Culture

What world we live in.. Regional custom culture and tradition has now been displaced with a commercial culture where the protagonists have optimized the efficiency of this phenomena and machine simply by the use of the media and with commercials. One has to wonder why the propensity and tendency for people to be seduced and influenced by cultural icons, cultural commercials phenomenas is linked to their inherent lack of identity and deprivation of actual real culture that was ordained once and for all.. and they seek to fulfill that empty space by fulfilling a consumer driven action and urge that inherently does not satisfy. When one learns about the dynamic of how these systems are organized and influence people with herd mentality and with the missing out factor", one can glean why corporations and brands understand that when people live hollow, shallow lives and who are removed from their cultural roots and identity, then the fake cultural icons they produce are more accepted and more successful and are able to penetrate that barrier by which a person of little benown, becomes a close and confided friend of whom you would buy a ticket to their concert, all because their image was circulated on the media.. and all because they were promoted and circulated as new religious icons which we should pay homage to. you may be enticed in order to conform to a group think and this phenomena is linked with a larger group where individual thinking and creativity is replaced for consumer driven ideas and events that dilute the image of our real identity and what we really enjoy and like to do with out spare time that would gratify us and make us happy. Mostly these commercial brand phenomenas are driven by a missing out factor where people are driven to the ideals of fashion, trends where statually economically and now culturally, one is acting to do what progressive life expects them to to undertake. In other words, people are now happy to be consumers and not producers of content and events, rather people are conditioned to associate their happiness and well being by partaking in other peoples productions at exorbitant prices because their lives are deprived of narrative, content, cultural connection meaning and purpose which tradition, custom gave us in the beginning. It is in our innate natural desire to want to watch theatricals and be entertained and no doubt this is blameless in our constitution, but the level by which these platforms are being pushed up into our cultural orbit and sphere is unhealthy and un natural and reduce us not to participators or people who enjoy creative arts and music etc but as shire consumers who are expected to behave predictably like consumers. not for the sake of participating in productions that elevate, inspire and motive us as humans but merely to facilitate a social need of conforming to the status quo.. To many it may seem insane that people would buy a product simply because they paid a major star to pitch the product but this money is not wasted for no reason...People's new world is struck into the fantasy where media celebrities and stars seem to have a relationship with us... we have feelings, ideas and experiences about this person that mirror very closely to experiences we would have if we had known that person in real life .. we rationalize that we know this person and their music and art they make and in some cases we can make assessments about their character, persuasions etc... but we still do not know them, but we think we do.. and so we therefore facilitate the need to build relationships with people we do not know because our own cultural reality and orbit is deprived of real role models, friends and relationships that positively identify us in our natural cultural space of engagement. They now can build associations in 3D life we everyday regular objects we buy and consume everyday where this stars influence in pitching a certain lifestyle or product seal a certain amount of validation to these products as if these stars naturally decided to buy and endorse these products on their own free will and volition without being paid off. The associations of glamour, rarity, specialiness, validation , sense of belonging, sense of feeling good, etc are 3D brnad placement goals to replace all those cultural and religious norms of a normal society into the phenomena of a commercial society... it is deliberate. It is tied up to a religious psychological fantasy where by a person is merely overcome by the mere fact that this person is famous like a demi god, because this person is not exactly appreciated for his work or art in an objective fashion.. marketing phenomenas cannot just work n this morbid principle of people recognition, the feelings are unmistakenably religious.. marketing needs you to irrationally idolize this person simply because they are famous and then what they do and what they drink becomes so intricately special to you.. so they are religious leader and cultural leaders of our generation...it is attracting that part of our constitution faculties and make up of our human constitution that idolizing idols to the extent of almost worshipping.. Brand placement with advertising and movies is so strong and pervasive in our culture that we blur the lines between fiction and fantasy in our lives.. we cannot separate the idea that these people are merely entertainers who's image only became known to us from a device that reproduces and duplicates image of a mass scale level and seek to condition us to associate ideas, attitudes and feelings just by their identity or the image they are promoted in... they are celebrated like in a church of icons and are the cultural validators of the consumer experience of a whole conveyorbelt of items that they choose to endorse and placate our loyalities to. it is stemmed in materialism and money and these people are seen as highly successful and therefore well adjusted people and we are moved when we see them more for what feelings they conjure in us... it is the a raw primal power of celebrity, lights that is unmistakenably religious in nature. This is where it becomes unreasonable and disturbing. In a society where their are no role models where notions of community have been demolished, where the right to organise your own parties and create experiences has been made illegal because corporations want to be the narrators of those parties , the creators of your cultural icons and the owners of your experience.. so that you are pre disposed to buying and consuming in the experiences they promote when all they are are products like canned soup.. The space by which one makes their own entertainment is now perceived as devoid of fame and notoriety. That space is reserved for the commercial sphere to organise corporations are the sole purveyors of culture... Many well to do people may visit greece on the proviso that the country is a circus or a playground for their own personal indulgence... They narrate their own self worth and identity merely because they are products of purchase to a corporation who produced a identity, image or phenomena as a vehicle to push new products.. They can complain about a donkey who is carrying too much of a load , while horses and animals throughout the world are killed on a consistent commercial basis for the maximum derivation of profit... We live in a world that perceives information and items as commodities to be exploited for the sake of profit, while the raw data of truth is distorted, smeared and exploited in order to seduce and caricature a certain desired image or identity in order to duplicate and sell products. when someone has a strong sense of their own cultural identity stemmed from their history, nationhood and culture and also from their own individuality and own destiny where they can produce ,create in real life then one is no longer influenced by these fake commercial products and phenomenas that constantly leave us in a state of anxiety and poor so to keep up with the latest trends and actions we have to keep up with in life...They all vy for a space in our mind and reduce our individuality to consumer dependence and conformity. Their are movements in marketing that want to nurture the fact of villification that promotes the idea of rejection alienation of people who do not accept their products as people are living without milk, shelter or subsistence things and then as castigated as the bad people .... if you did not have an iphone, most certainly you would be singled out.. it would at least appear as unusual and eccentric and yet because of the barometer of cultural change they narrate, it appears from the onset as crazy to not own one.... When people are divided and never unite they make profitable units for television ratings who maximise the exposure of their advertising dollar in the capacity of consumers not participators.... we are constantly messaged about how we should act, what we should buy and what we should be doing....... Nicholas Lazarou