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Friday, 22 November 2019
ADVERTISING SUBSIDISES DEMOCRACY
Gruen Transfer So4E01 from 24 minutes in .
https://www.youtube.com/watch?v=1bzAhy7indI
It started well Advertising is the cancer of democracy... and then the panel guest reasserts that the real cancer of democracy is the inability to communicate. advertising does not solve anything but what it can be is communicate".
Advertising does not have to be evil, but generally the nature of the industry is to pulp up the benefits of a product and create imagery that evokes an emotion in you that wants to place the brand in your life. Advertising in the political and information realm does more than communication it distorts reappropriates redefines , segregates and narrates a more appeasable and political correct rendition of the truth..
Here the panel are debating about the value of advertising in our society..
Here is the test to showcase what their real sediments are and exposes how the Gruens Transfer is not about educating people about how advertising works to seduce your irrational senses , but a phenomena that understands perfectly well its place in relation to the powers and the elite.
Mining companies campaigns." u can call press conference and press release and rely on media... or get your media money and spend millions and spend millions of dollars getting the public to see your point of view"...
Here is where the episode gets sinister and exposes the dark side of advertising.
ADVERTISING SUBSIDISES DEMOCRACY.....HE SAID IT!! HORSES MOUTH.He forgot to put a filter.... to prove a point.
... he continues.!!!!
The money spent in media via advertising the wealthier the media companies are and wealthier they feel the more journalists they can employ and the more journalists they employ the more they would scrutinise whats going on in government."
This is his public relations hat or attempt to side wash or white wash the previous point he made about how advertising will ensure companies can push their point of view against media..point of view... and then contradicts himself with the above statement
So the first point was about utilising advertising and marketing to prevent the media from telling the story how it is and then finds a cheesy conduit to justify this expenditure in advertising to cover up mining company sins and dirty business by stating that this money that is contributed will in turn be given to media companies to employ more journalists to scrutinise the government.
The thread and conduit of flimsy justification is an attempt to portray the ends justifies the means..he does not make a distinction between government or mining... he will take their money for advertising. so evil justifies good and they both need eachother to exist . a vice is necessary for a virtue... an advertisers mind trying to haughtily place advertising as an idol of worship in the holy temple of capitalism.
So to get it straight he resounds the idea that big corporations or the government can employ advertising to dictate and dominate the discourse and dissemination of information in the media to cement their point of view which is usually to hide their bad record of polluting the environment etc. and use advertising to effect a lie against a truth and then that money made can then serve democracy by employing journalists to uncover what the government is doing... the level of contradiction is demonic since journalists role is to perform the edicts of the editor who ensures content is politically correct and enterprisingly acceptable and submissible content for the stakeholders. so he lies on both counts and stretches out this lie to such an extent that he refashions virtue for vice and vice for virtue. He placed advertising industry as a important organ for the operation of the democratic process and completely ignores the un naturalness of this system and how the lack of people power and their ability to influence government has allowed for a vacuum and market for the advertising to fill... the void of the democracy glut where corporations are . the willing volunteers to replace the people as the imprint and organ and transmitter or as the panel man called it.. the subsidizer of democracy.
This reminds me of politicians who had done bad or gained a bad reputation or corporations for that matter and then officially use the media to show their good deeds to charity in order, not to help with inequality and . welfare issues, but to fix their image in the eyes of the media as they are very aware how image and brand work for the career prospects of the candidate.
The guy who is anti capitalism with the red shirt is genuinely perturbed by this powerhouse heavy weight advertiser... and states facts and advertising hold uncomfortable relationship with eachother.
ADVERTISING IS DEEPLY HONEST"> WAN..ER>
He is the arrogance of a people that believe the place of advertising is natural and necessary, similiar to banks claim that they ensure the health of the economy....or like warlords owning fiefs ensure the spiritual welfare of their human cattle who are in misery but they will ensure their salvation.
"It is the seasame street of capitalism." as one panel guest rebuts.
you have to have a thriving advertising industry
Nicholas Lazarou business marketing degree
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